When the receiving server makes these decisions, they are purely based on the reputation of the sending server and the email content. On the rare occasion, the email server can choose to delete or ‘drop’ the email, meaning it is not even visible in the spam/junk folders. From there, the server has the option of delivering the message to the recipient’s inbox or sending it to the junk/spam folder. However, this status simply means that the email has been delivered to recipient server, not necessarily to recipient’s inbox. It’s common for email marketers to expect a ‘delivered’ status to mean that an email message has reached the inbox of the recipient.
We write about these in more detail here – email metrics you need to know. Once the email is delivered, there are four main events that can occur: open, click, unsubscribe and spam report. Bounce – the receiving email server has refused delivery of the message.Deferred – the receiving email server has delayed delivery of the message.There are several reasons why we would drop an email, read on to find out more. Dropped – generally this is when an email is stopped from our end.Processed – essentially a ‘completed’ status on our end your message is good to go.Delivered – your email has been delivered to the receiving server.When you send an email through ClickSend, there are a few different email events that can be attained: Also, email platforms will generally have ready to use email templates to ensure that your business messaging looks slick and on-brand. Personal use email clients like those listed above are not equipped to handle high email volumes from businesses this is why you will need to use an email platform to send bulk email. When sending mass email, it is all the more complicated. The server then, more often than not, delivers this message to the email client of the recipient. The server then finds out which server to send the email to and relays it to the recipient server. Once you have composed your message and clicked send, the email is sent to your email client’s server.
To send a basic email, you will often use an email client like Outlook, Gmail, Yahoo Mail, Hotmail, etc.
#WHAT DOES SNAIL MAIL MEAN SERIES#
When you click send on any single email, that email goes through a series of complex processes to reach the recipient and these processes occur in minutes, if not seconds.
#WHAT DOES SNAIL MAIL MEAN HOW TO#
Read on to find out more and how to use these stats to amp up your email marketing campaigns. There are nine main email events that are fired when an email campaign is sent through ClickSend. This may be very different depending on the nature of the messages being sent transactional emails tend to pull better engagement events than promotional or marketing messages.įind out more about transactional vs marketing email. The first step to maximising your email reach is to understand your email events and how your numbers stack up.
However, email is only effective to get your message out there if your recipients are receiving, opening and engaging with your message. It’s cheap, near-instantaneous, can be automated and personalised. Bulk email is a great tool for notifying staff, clients, suppliers or other stakeholders of important information or for sending promotional material.
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